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Oral Irrigator Market Status (2016-2020) and Forecast Market Analysis, Regional Outlook, Segment Growth Potential, and Competitive Market Share Analysis, 2021-2027

Format: PDF | Pages: 302 | Report ID: MRS1156


Report Description

The global Oral Irrigator market size is estimated at USD 820.9 million in 2020, expanding at a CAGR 3.8% from 2021-2027.

Market Dynamics

The market is also expected to benefit significantly from increased awareness of oral irrigator devices among individuals suffering from periodontal disorders, particularly in developing economies. Periodontal diseases are common in both developed and developing economies, according to the International Journal of Health Sciences, which will benefit the market in the coming years.

Another driving factor for the market is the introduction of innovative products, such as faucet-powered water flossers and other advanced devices. Every year, for example, more than 12 oral irrigators are introduced, each with its own set of features and advancements. Water flossers that are innovative today are primarily built with cordless systems, some with rechargeable batteries, and others with water tank locks to prevent leakage.

Furthermore, the rising prevalence of dental caries in middle-income economies is expected to boost the growth of the oral irrigator market during the forecast period. Because of the increased use of fluorides, the prevalence of dental caries is steadily decreasing in high-income economies. Despite this, rising consumption of refined foods and sugars in developing economies is expected to drive product demand.

The growing use of technologically advanced dental products in home care settings is having an impact on the overall market. Oral irrigators are widely available in pharmacies as well as other distribution channels such as online portals, which has an impact on the targeted product's demand and supply. Furthermore, these devices are simple to use and reasonably priced.

Regional Insights

On the basis of region, the market is segmented into North America, South America, Europe, Asia Pacific, and Middle East & Africa. North America is the largest consumer of Oral Irrigator followed by Europe. The growth of this market can be attributed to the presence of a large population with poor oral hygiene habits and increasing awareness about dental care in North America.

Segment Insights

The Oral Irrigator market is fragmented into type and application segments. The market is divided into countertop and cordless variants based on type. Because of the increasing use of in-home care, the cordless irrigators segment is expected to grow significantly over the forecast period. The oral irrigator market is divided into two segments based on application: home use and dentistry. The home use segment dominated the market and is expected to maintain its lead throughout the forecast period due to increased product use at home.

Competitive Insights

Church & Dwight Co., Philips, Panasonic, Procter & Gamble, Jetpik, Aquapick, and Conair Corporation are some of the market's major players. These players are focusing on growth strategies such as product portfolio expansion, mergers and acquisitions, and promotional events to increase their presence in untapped markets around the world. Water Pik was purchased by Church & Dwight Co. in 2017 for approximately USD 1.0 billion in cash. The acquisition was made to strengthen the company's position in the industry.

The report begins with an overview of the Industry Chain structure, and describes the industry environment, then analyses market size and forecast of Oral Irrigator by application, type and region. In addition, this report introduces the market competition situation among the vendors and company profile, besides, market price analysis and value chain features are covered in this report.

Company Coverage (Company Profile, Sales Revenue, Price, Gross Margin, Main Products etc.):

  • Water Pik
  • Philips
  • Panasonic
  • Oral-B
  • Jetpik
  • Aquapick
  • Conair Corporation
  • Hydro Floss
  • Matwave
  • Pro-Floss
  • Water Pik
  • H2Ofloss
  • Candeon
  • Risun

Type Coverage (Market Size & Forecast, Main Consumer Analysis etc.):

  • Countertop Oral Irrigator
  • Cordless Oral Irrigator

Application Coverage (Market Size & Forecast, Main Consumer Analysis etc.):

  • Home Use
  • Dentistry

Region Coverage (Regional Consumption, Demand & Forecast by Countries etc.):

  • North America (U.S., and Canada)
  • Europe (Germany, U.K., France, Italy, Spain etc.)
  • Asia-Pacific (China, India, Japan, Indonesia, Malaysia, Australia, South Korea, etc.)
  • South America (Brazil, Mexico, Argentina etc.)
  • Middle East & Africa (Saudi Arabia, Kuwait, UAE, South Africa etc.)

Frequently Asked Questions

The global Oral Irrigator market size is estimated at USD 820.9 million in 2020, expanding at a CAGR 3.8% from 2021-2027.
North America captured the highest revenue in 2021 and is projected to continue its dominance during the study period.
The global Oral Irrigator market size is expanding at a CAGR 3.8% from 2021-2027.
Asia Pacific (especially China, and India) region is projected to grow at the fastest growth rate during the study period.
Church & Dwight Co., Philips, Panasonic, Procter & Gamble, Jetpik, Aquapick, and Conair Corporation are some of the market's major players. These players are focusing on growth strategies such as product portfolio expansion, mergers and acquisitions, and promotional events to increase their presence in untapped markets around the world. Water Pik was purchased by Church & Dwight Co. in 2017 for approximately USD 1.0 billion in cash. The acquisition was made to strengthen the company's position in the industry.

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