Location Analytics Market Status (2016-2020) and Forecast Market Analysis, Regional Outlook, Segment Growth Potential, and Competitive Market Share Analysis, 2021-2027
Report Description
The global location analytics market size is estimated at USD 14,900.3 Million in 2020, expanding at a CAGR 15.5% from 2021-2027.
The primary factors, driving the worldwide location analytics market growth, are technological advancements, new developments, and rigorous investment by major market players in research activities.
Market Dynamics
The location analytics market is expected to witness prominent growth over the forecast period. The emergence of the Internet of Things (IoT) and the rising importance of location data by governments and many organizations across the globe are projected to boost location analytics market growth. In addition, the growing usage of spatial data and analytical tools is contributing to market growth. Location data is playing a significant role in controlling the state emergency services during the coronavirus pandemic. Moreover, the increasing volume of data generated by linked devices and the growing demand for location intelligence is expected to boost the location analytics market size. However, data privacy issues and legal concerns associated with the use of location analytics may hamper the market growth in the near future.
Regional Overview
North America location analytics market share is estimated to dominate in the global industry. The increasing government support and continuous technological developments across the region are boosting the market growth. In addition, the increased industry standards for location-based technology is another factor contributing to the regional market growth. Asia-Pacific, on the other hand, is projected to propel at a significant rate in the forecast period. The increasing adoption of location analytics solutions and risk management software among firms that helps in the reduction of various hazards, such as financial fraud, cyber-attacks, and data theft are the factors creating a potential opportunity in the Asia-Pacific location analytics market growth.
Segment Overview
The location analytics market is fragmented into various segments based on application, deployment, component, and location. Based on the application, the sales & marketing optimization segment is anticipated to dominate in the global location analytics market. By deployment, the cloud segment is projected to observe the fastest growth during the forecast period. By component, the solutions segment is projected to hold the maximum market share. By location, the outdoor segment is expected to grow at the highest CAGR by 2027. By vertical, the transport & logistic segment is predicted to witness prominent growth during the analysis period.
Competitive Landscape
The location analytics market is highly competitive owing to the presence of international as well as local players. Major players in the industry are engaging in various strategies, such as merger & acquisition, novel product launches, and partnerships to hold strong in the market. For instance, in February 2021, Place IQ, a leading provider of data & technology for critical businesses, completed the acquisition of Geospatial from Skyhook, a renowned location technology expert in the world, to contribute to providing precise data such as consumer segmentation or commercial foot traffic metrics.
The report begins with an overview of the Industry Chain structure, and describes the industry environment, then analyses market size and forecast of location analytics by application, deployment, component, location, and region. In addition to this, the report describes the market competition situation among the vendors and company profiles, along with value chain features and market price analysis are covered in this report.
Company Coverage (Company Profile, Sales Revenue, Price, Gross Margin, Main Products, etc.):
- Esri
- Precisely
- SAP SE
- IBM Corporation
- SAS Institute
- Oracle Corporation
- Microsoft Corporation
- Cisco Systems
- TomTom
- Here Technologies
- Hexagon
- Pitney Bowes
- Synscort
- Sisense Inc.
Deployment Coverage (Market Size & Forecast, Main Consumer Analysis, etc.):
- On-Premise
- Cloud
Component Coverage (Market Size & Forecast, Main Consumer Analysis, etc.):
- Services
- Solution
Location Coverage (Market Size & Forecast, Main Consumer Analysis, etc.):
- Outdoor Location
- Indoor Location
Application Coverage (Market Size & Forecast, Main Consumer Analysis, etc.):
- Remote Monitoring
- Asset Management
- Sales & Marketing Optimization
- Facility Management
- Risk Management
- Others
Vertical Coverage (Market Size & Forecast, Main Consumer Analysis, etc.):
- BFSI
- Healthcare
- Retail
- Hospitality
- Government
- IT & Telecom
- Media & Entertainment
- Transport & Logistic
- Others
Region Coverage (Regional Consumption, Demand & Forecast by Countries, etc.):
- North America (U.S., and Canada)
- Europe (Germany, U.K., France, Italy, Spain, etc.)
- Asia-Pacific (China, India, Japan, Indonesia, Malaysia, Australia, South Korea, etc.)
- South America (Brazil, Mexico, Argentina, etc.)
- Middle East & Africa (Saudi Arabia, Kuwait, UAE, South Africa, etc.)
Table Of Content
1. Location Analytics Market Overview
1.1. Product Overview and Scope of Location Analytics
1.2. Global Market Growth Prospects and Revenue Estimates
1.3. Global Location Analytics Market Size Growth Rate Analysis by Component 2020 VS 2027
1.3.1. Services
1.3.2. Solutions
1.4. Global Location Analytics Consumption Comparison by Deployment: 2020 VS 2027
1.4.1. On-Premise
1.4.2. Cloud
1.5. Global Location Analytics Consumption Comparison by Location: 2020 VS 2027
1.5.1. Outdoor
1.5.2. Indoor
1.6. Global Location Analytics Consumption Comparison by Application: 2020 VS 2027
1.6.1. Remote Monitoring
1.6.2. Asset Management
1.6.3. Sales & Marketing Optimization
1.6.4. Facility Management
1.6.5. Risk Management
1.6.6. Others
1.7. Global Location Analytics Consumption Comparison by Vertical: 2020 VS 2027
1.7.1. Telecom
1.7.2. Healthcare
1.7.3. Consumer Electronics
1.7.4. Aerospace & Defense
1.7.5. Others
1.8. Global Location Analytics Market Size Estimates and Forecasts by Region: 2020 VS 2027
1.8.1. North America Location Analytics Estimates
1.8.2. Europe Location Analytics Estimates
1.8.3. China Location Analytics Estimates
1.8.4. Japan Location Analytics Estimates
2. Market Competition by Manufacturers
2.1. Global Location Analytics Revenue Market Share by Manufacturers (2020)
2.2. Location Analytics Market Share by Company Deployment (Tier 1, Tier 2 and Tier 3)
2.3. Global Location Analytics Average Price by Manufacturers (2016-2021)
2.4. Manufacturers Location Analytics Production Sites, Area Served, Product Types
2.5. Location Analytics Market Competitive Situation and Trends
2.5.1. Location Analytics Market Concentration Rate
2.5.2. Mergers & Acquisitions, Expansion
3. Global Location Analytics Consumption by Region (2016-2021)
3.1. Global Location Analytics Consumption by Region
3.2. Global Location Analytics Consumption Market Share by Region
3.2.1. North America
3.2.2. North America Location Analytics Consumption Growth Rate (2016-2021)
3.2.3. North America Location Analytics Consumption, Price and Gross Margin (2016-2021)
3.2.4. North America Location Analytics Consumption by Country
3.2.4.1. U.S.
3.2.4.2. Canada
3.2.5. Europe
3.2.6. Europe Location Analytics Consumption Growth Rate (2016-2021)
3.2.7. Europe Location Analytics Consumption, Price and Gross Margin (2016-2021)
3.2.8. Europe Location Analytics Consumption by Country
3.2.8.1. Germany
3.2.8.2. U.K.
3.2.8.3. France
3.2.8.4. Italy
3.2.8.5. Spain
3.2.9. Asia Pacific
3.2.10. Asia Pacific Location Analytics Consumption Growth Rate (2016-2021)
3.2.11. Asia Pacific Location Analytics Consumption, Price and Gross Margin (2016-2021)
3.2.12. Asia Pacific Location Analytics Consumption by Country
3.2.12.1. China
3.2.12.2. India
3.2.12.3. Japan
3.2.12.4. Indonesia
3.2.12.5. Malaysia
3.2.12.6. Australia
3.2.12.7. South Korea
3.2.13. South America
3.2.14. South America Location Analytics Consumption Growth Rate (2016-2021)
3.2.15. South America Location Analytics Consumption, Price and Gross Margin (2016-2021)
3.2.16. South America Location Analytics Consumption by Country
3.2.16.1. Brazil
3.2.16.2. Mexico
3.2.16.3. Argentina
3.2.17. Middle East and Africa
3.2.18. Middle East and Africa Location Analytics Consumption Growth Rate (2016-2021)
3.2.19. Middle East and Africa Location Analytics Consumption, Price and Gross Margin (2016-2021)
3.2.20. Middle East and Africa Location Analytics Consumption by Country
3.2.20.1. Saudi Arabia
3.2.20.2. Kuwait
3.2.20.3. UAE
3.2.20.4. South Africa
4. Global Location Analytics Consumption by Component (2016-2021)
4.1. Global Location Analytics Price by Component (2016-2021)
4.2. Global Location Analytics Revenue Market Share by Component (2016-2021)
4.2.1. Services
4.2.2. Solutions
5. Global Location Analytics Consumption by Deployment (2016-2021)
5.1. Global Location Analytics Price by Deployment (2016-2021)
5.2. Global Location Analytics Revenue Market Share by Deployment (2016-2021)
5.2.1. On-Premise
5.2.2. Cloud
6. Global Location Analytics Consumption by Location (2016-2021)
6.1. Global Location Analytics Price by Location (2016-2021)
6.2. Global Location Analytics Revenue Market Share by Location (2016-2021)
6.2.1. Outdoor
6.2.2. Indoor
7. Global Location Analytics Consumption by Application (2016-2021)
7.1. Global Location Analytics Price by Application (2016-2021)
7.2. Global Location Analytics Revenue Market Share by Application (2016-2021)
7.2.1. Base Stations
7.2.2. Mobile Phones
7.2.3. Radar Systems
7.2.4. Others
8. Global Location Analytics Consumption by Vertical (2016-2021)
8.1. Global Location Analytics Price by Vertical (2016-2021)
8.2. Global Location Analytics Revenue Market Share by Vertical (2016-2021)
8.2.1. Telecom
8.2.2. Healthcare
8.2.3. Consumer Electronics
8.2.4. Aerospace & Defense
8.2.5. Others
9. Key Companies Profiled
9.1. Google
9.1.1. Google Location Analytics Corporation Information
9.1.2. Google Location Analytics Product Portfolio
9.1.3. Google Location Analytics Consumption, Price and Gross Margin (2016-2021)
9.1.4. Google Main Business and Markets Served
9.1.5. Google Recent Developments/Updates
9.2. Esri
9.3. Precisely
9.4. SAP SE
9.5. IBM Corporation
9.6. SAS Institute
9.7. Oracle Corporation
9.8. Microsoft Corporation
9.9. Cisco Systems
9.10. TomTom
9.11. Here Technologies
9.12. Hexagon
9.13. Pitney Bowes
9.14. Synscort
9.15. Sisense Inc.
10. Marketing Channel, Distributors and Customers
10.1. Marketing Channel
10.2. Location Analytics Distributors List
10.3. Location Analytics Customers
11. Market Dynamics
11.1. Location Analytics Industry Trends
11.2. Location Analytics Growth Drivers
11.3. Location Analytics Market Challenges
11.4. Location Analytics Market Restraints
12. Global Location Analytics Consumption and Demand Forecast, by Region (2022-2027)
12.1. Global Forecasted Demand Analysis of Location Analytics, by Regions and Country
12.1.1. North America Forecasted Consumption of Location Analytics by Country
12.1.2. Europe Market Forecasted Consumption of Location Analytics by Country
12.1.3. Asia Pacific Market Forecasted Consumption of Location Analytics by Region
12.1.4. Latin America Forecasted Consumption of Location Analytics by Country
12.1.5. Middle East and Africa Forecasted Consumption of Location Analytics by Country
13. Global Location Analytics Consumption and Demand Forecast, by Device Segments (2022-2027)
13.1. Global Forecasted Consumption of Location Analytics by Device Segments (2022-2027)
13.2. Global Consumption and Price Forecast by Device Segments (2022-2027)
13.3. Global Forecasted Growth Rate of Location Analytics by Device Segments (2022-2027)
14. Research Finding and Conclusion
15. Methodology and Data Source
15.1. Methodology/Research Approach
15.1.1. Research Programs/Deployment
15.1.2. Market Size Estimation
15.1.3. Market Breakdown and Data Triangulation
15.2. Data Source
15.2.1. Secondary Sources
15.2.2. Primary Sources
15.3. Author List
15.4. Disclaimer
Research Methodology
Our research studies are primarily performed in five phases which include Secondary Research, Primary Research, Subject Matter Expert Advice, Quality Check, and Final Review. The process opted for conducting thorough research to make authentic business reports is briefly described below-
Secondary Research-
- Based on the understanding of requirements, we conducted secondary research to identify the Segment specifications, qualitative and quantitative data along with the factors responsible for the growth of the market.
- The secondary sources referred for the study include press releases, company annual reports, and research papers related to the industry.
- Various sources such as industry magazines, trade journals, government websites, and associations were also reviewed for gathering precise analysis on opportunities for business expansions in the market.
- Moreover, quantitative as well as qualitative data were also extracted from paid databases, which included Reuters, Factiva, Bloomberg, One Source, and Hoovers, which proved to be useful for in-depth technical study of the market.
Primary Research-
- The research carried out during the desk research was verified by primary interviews. Primary research was scheduled with a number of industry experts for conducting telephonic interviews, and also our team send questionnaires through their official emails.
- The secondary data collected was then verified by various industry participants which included Segment managers, marketing managers, VPs, CEOs, purchasing managers, subject matter experts.
- An interview with the mentioned participants aids invalidation of our research findings regarding the Segment.
- It helps in the provision of first-hand data on factors such as market size, growth, regional trends, market trends, and competition in the industry. This approach makes our findings precise in order to help our clients in strategic decision-making processes.
Subject Matter Advice-
- The secondary and primary research key findings were then validated by the in-house subject matter experts having extensive experience in the market research industry.
- Specific requirements of the clients were reviewed by the experts to check for completion of the market study. Experts help in channelizing the representation skills of the analyst in terms of providing data that can be easily understood by our customers.
Quality Check-
- The analysis done by the research team was further reviewed to check for data accuracy provided to suit the clients’ specific requirements.
- This revision was done in various phases to check the data authenticity and to remove negligible errors in the final compilation.
Final Review-
- After the quality check, a final review of the report was done to look after the presentation, formatting, and to recheck if all the requirements of the clients were addressed. The next phase remains dispatch of the report to the client.
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