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Location Analytics Market Status (2016-2020) and Forecast Market Analysis, Regional Outlook, Segment Growth Potential, and Competitive Market Share Analysis, 2021-2027

Format: PDF | Pages: 299 | Report ID: MRS1102


Report Description

The global location analytics market size is estimated at USD 14,900.3 Million in 2020, expanding at a CAGR 15.5% from 2021-2027.

The primary factors, driving the worldwide location analytics market growth, are technological advancements, new developments, and rigorous investment by major market players in research activities.

Market Dynamics

The location analytics market is expected to witness prominent growth over the forecast period. The emergence of the Internet of Things (IoT) and the rising importance of location data by governments and many organizations across the globe are projected to boost location analytics market growth. In addition, the growing usage of spatial data and analytical tools is contributing to market growth. Location data is playing a significant role in controlling the state emergency services during the coronavirus pandemic. Moreover, the increasing volume of data generated by linked devices and the growing demand for location intelligence is expected to boost the location analytics market size. However, data privacy issues and legal concerns associated with the use of location analytics may hamper the market growth in the near future.

Regional Overview

North America location analytics market share is estimated to dominate in the global industry. The increasing government support and continuous technological developments across the region are boosting the market growth. In addition, the increased industry standards for location-based technology is another factor contributing to the regional market growth. Asia-Pacific, on the other hand, is projected to propel at a significant rate in the forecast period. The increasing adoption of location analytics solutions and risk management software among firms that helps in the reduction of various hazards, such as financial fraud, cyber-attacks, and data theft are the factors creating a potential opportunity in the Asia-Pacific location analytics market growth.

Segment Overview

The location analytics market is fragmented into various segments based on application, deployment, component, and location. Based on the application, the sales & marketing optimization segment is anticipated to dominate in the global location analytics market. By deployment, the cloud segment is projected to observe the fastest growth during the forecast period. By component, the solutions segment is projected to hold the maximum market share. By location, the outdoor segment is expected to grow at the highest CAGR by 2027. By vertical, the transport & logistic segment is predicted to witness prominent growth during the analysis period.

Competitive Landscape

The location analytics market is highly competitive owing to the presence of international as well as local players. Major players in the industry are engaging in various strategies, such as merger & acquisition, novel product launches, and partnerships to hold strong in the market. For instance, in February 2021, Place IQ, a leading provider of data & technology for critical businesses, completed the acquisition of Geospatial from Skyhook, a renowned location technology expert in the world, to contribute to providing precise data such as consumer segmentation or commercial foot traffic metrics.

The report begins with an overview of the Industry Chain structure, and describes the industry environment, then analyses market size and forecast of location analytics by application, deployment, component, location, and region. In addition to this, the report describes the market competition situation among the vendors and company profiles, along with value chain features and market price analysis are covered in this report.

Company Coverage (Company Profile, Sales Revenue, Price, Gross Margin, Main Products, etc.):

  • Google
  • Esri
  • Precisely
  • SAP SE
  • IBM Corporation
  • SAS Institute
  • Oracle Corporation
  • Microsoft Corporation
  • Cisco Systems
  • TomTom
  • Here Technologies
  • Hexagon
  • Pitney Bowes
  • Synscort
  • Sisense Inc.

Deployment Coverage (Market Size & Forecast, Main Consumer Analysis, etc.):

  • On-Premise
  • Cloud

Component Coverage (Market Size & Forecast, Main Consumer Analysis, etc.):

  • Services
  • Solution

Location Coverage (Market Size & Forecast, Main Consumer Analysis, etc.):

  • Outdoor Location
  • Indoor Location

Application Coverage (Market Size & Forecast, Main Consumer Analysis, etc.):

  • Remote Monitoring
  • Asset Management
  • Sales & Marketing Optimization
  • Facility Management
  • Risk Management
  • Others

Vertical Coverage (Market Size & Forecast, Main Consumer Analysis, etc.):

  • BFSI
  • Healthcare
  • Retail
  • Hospitality
  • Government
  • IT & Telecom
  • Media & Entertainment
  • Transport & Logistic
  • Others

Region Coverage (Regional Consumption, Demand & Forecast by Countries, etc.):

  • North America (U.S., and Canada)
  • Europe (Germany, U.K., France, Italy, Spain, etc.)
  • Asia-Pacific (China, India, Japan, Indonesia, Malaysia, Australia, South Korea, etc.)
  • South America (Brazil, Mexico, Argentina, etc.)
  • Middle East & Africa (Saudi Arabia, Kuwait, UAE, South Africa, etc.)

Frequently Asked Questions

The global location analytics market size is estimated at USD 14,900.3 Million in 2020, expanding at a CAGR 15.5% from 2021-2027.
North America captured the highest revenue in 2021 and is projected to continue its dominance during the study period.
The global location analytics market size is expanding at a CAGR 15.5% from 2021-2027.
Asia Pacific (especially China, and India) region is projected to grow at the fastest growth rate during the study period.
The location analytics market is highly competitive owing to the presence of international as well as local players. Major players in the industry are engaging in various strategies, such as merger & acquisition, novel product launches, and partnerships to hold strong in the market. For instance, in February 2021, Place IQ, a leading provider of data & technology for critical businesses, completed the acquisition of Geospatial from Skyhook, a renowned location technology expert in the world, to contribute to providing precise data such as consumer segmentation or commercial foot traffic metrics.

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